The SDM Northcoast team is devoted to the dental industry and has unprecedented dental industry experience. The SDM Northcoast data team and its information technology (IT) team have been processing and reporting actual dental industry sales, unit, and market share data since 1994. Our dental industry analysts and analytics team have been actively researching the dental industry and forecasting future dental industry growth rates since 1992. We are committed to provide timely reporting of comprehensive dental industry data, reports, forecasts, and analysis to actively help our customers and data providers find opportunities to accelerate growth rates.
Chief Executive Officer
Ed Snyder is the Chief Executive Officer of SDM Northcoast. He filled that position following the merger of SDM and his prior firm, Northcoast Data Analytics, in February 2019. Ed has spent his entire career in the dental industry as an institutional equity research analyst and has served as a Principal, Managing Director, and Senior Equity Research Analyst at firms, including Northcoast Research, FTN Midwest, and Roulston & Company. Ed has been ranked as a 5-star institutional equity analyst by Zacks, and in 2016 he was awarded the Thomson Reuters Analyst Award as the #1 Earnings Estimator in the Health Care Equipment & Supplies industry. In 2018 Ed was ranked as the #2 Earnings Estimator in the Health Care Equipment & Supplies category behind Dave Keiser (also on the SDM Northcoast team) who ranked #1. Incisal Edge also named Ed Snyder as one of The 32 Most Influential People in Dentistry in 2017 and 2018. Ed has a BSBA in Economics from The Ohio State University.
Jacinta entered her career in the dental industry in 1986, where she served in the capacity of customer service relations, lecture and convention coordinator for Essential Dental Systems, an endodontics product manufacturer. Later she assumed the role of product and marketing manager for the entire line products within the company. In 1994, she joined Strategic Dental Marketing (SDM). Jacinta has been instrumental in all aspects of SDM’s position as the dental industry’s premier source for market data information. She continues to be a critical force behind the data reports, managing industry category standards, data cleansing assessment, and monthly publication among other managerial roles within the company.
Senior Research Analyst
Dave Keiser has been analyzing the healthcare market since 1999 and researching publicly traded companies since 2004 with more than half of the time focused specifically on the dental industry at Northcoast Research and FTN Midwest. Prior to that time Dave worked for Health Research International focusing on market research reports and custom consulting projects. Dave’s analytical skill and forecasting ability propelled him to earn the No. 1 ranking as an equity research Earnings Estimator in the Health Care Equipment & Supplies segment by StarMine in 2015 and also by Thomson Reuters in 2017 and 2018. Dave finished 2014 as the No. 2 ranked earnings estimator. Dave has a BBA in Marketing and Finance from Ohio University and an MBA in Finance, also from Ohio University.
Senior Data Specialist
Matt Rodimer entered the dental industry in 2011 when he first joined SDM. Through his many roles at SDM Northcoast, he has developed an extensive understanding of the dental marketplace. Matt works very closely with SDM’s vast dental products sales database and takes an active role serving the needs of SDM Northcoast’s customers. Matt has worked on many qualitative and quantitative custom research projects including new product concept tests, brand equity studies, trial and awareness studies, and many more.
Most importantly, Matt works extensively in reviewing our incoming sales data to ensure the highest accuracy in branding and categorization. Matt holds a B.S. in Marketing and Management from Montclair State University.