How Customers Can Use Our Data

MARKETING Agendas

Forecast sales and market share for the brands you sell and accurately measure product category size for new products you will support.

  • Establish marketing/sales/distribution strategies according to sales trends for competing products.
  • Help guide budgeting decisions.
  • Know what your competition is doing and how it relates to your performance.
  • Compare your company’s sales figures and share of market with cumulative industry figures.
  • Analyze market share trends in product sales and category sales.
  • Analyze performance, value and trends of private label brands.
  • Track new product introductions.
  • Identify emerging markets.
  • Analyze trends in pricing and margins.
  • Measure response to promotional programs.

SALES MANAGEMENT Agendas

  • Assess product/market sales potential.
  • Establish performance standards and set relevant goals for your sales force.
  • Track performance by sales territories.
  • Analyze sales promotions by product or market area.
  • Establish accurate sales forecasts and quotas.
  • Help design performance-based compensation plans.

RESEARCH AND DEVELOPMENT

  • Guide research and new business development.
  • Assess changes in products and markets.
  • Identify and evaluate emerging technologies.
  • Identify opportunities against leading competitive brands.
  • Determine the most important opportunities for private label products.

FINANCIAL MANAGEMENT

  • Understand the revenue potential of a product/market.
  • Analyze gross profit.
  • Analyze trends in pricing.
  • Forecast margins for new products and new markets.
  • Formulate pricing strategies.

INVENTORY AND DISTRIBUTION

  • Identify leading brands to carry and promote.
  • Evaluate inventory against leading products.
  • Determine areas of strengths and weaknesses in developing products/markets in line with national levels.
  • Analyze true retail pricing.
  • Evaluate sales force productivity.
  • Evaluate the performance and potential of private label brands.